Website optimization is the process of specifically designing your webpages to rank high in the Search Engines. If you’re serious about your business, optimizing your webpages is a must.

Although many Search Engines are no longer using Meta tags to assist them in ranking a webpage, some still do, and it’s worth the effort to include them.

When designing your webpage, you must specifically design it to rank high in the Search Engines. This involves much more than just including META tags. Your Keywords, Title, Image Alt text, Text and overall design, all play an important role in determining how your website will rank.

If your site doesn’t rank in the top 10 or 20 results when doing a keyword search at the Search Engines, your target audience won’t be able to find you.

A significant amount of website traffic originates from the major Search Engines. Most Internet users will go to a Search Engine, type in a keyword phrase and look through the top 10 – 20 results. Most of the time, they’ll find what they’re looking for in the first 10 results. The percentage of click throughs is even smaller. Listing near the top and grabbing the attention of your target audience is the top priority.

There are many components of your webpage that you should pay close attention to when preparing it for listing in a Search Engine.

The first step towards improving your listing is selecting keyword phrases that best reflect your webpage.

Keywords and Keyword Phrases
A keyword is a word that best describes your webpage. For example, if your webpage is focusing on dogs, your best keyword will be “dogs.”

A keyword phrase is two or more words that best describe your webpage. If your webpage is focusing on grooming a dog, then your best keyword phrase will be “dog grooming.”

When preparing your webpages, you should concentrate on just a couple of keyword phrases (for each page) used in different variations. Avoid using general one-word keywords, as you definitely won’t rank high in the Search Engines. For example, if your website focuses on “dog grooming” you wouldn’t want to use the word “dog” as one of your keywords. Why? Because it’s too general. Instead, you may want to use a keyword phrase such as “dog grooming tips” or “how to groom dogs”.

You have to put yourself in your potential visitors’ shoes and imagine what words they will type into a Search Engine to find your site.

Selecting the BEST keyword phrases is the MOST important step towards optimizing your pages for the Search Engines.

Another great way to use keyword phrases is to use very unique words. For example, if you’re selling computers, instead of using the word computers as a Keyword, use the specific brand name or model of the computer. This will drive highly targeted visitors to your website.


META tags are HTML code that is placed between the and tags and instruct the browser.

The META description tag will contain a description of your site. This description will be visible in some of the Search Engines when your site is returned in a search.

Your description should focus on your site’s main topic and not generalize. Make sure you include your most important keywords towards the beginning of your description. In addition, make sure your description describes your page in detail. You want your potential visitors to know exactly what you’re offering. Your description should be less than 200 characters, including spaces.

<META name=”DESCRIPTION” content=”varadesigns website designing services india”>

The META Keywords tag will contain a listing of your keywords and keyword phrases that are relevant to your page and enable a Search Engine to find you. The most effective use of keywords is to concentrate on just a few Keyword phrases.

<META name=”KEYWORDS” content=”website, designing, logos, services “>

You can find a variety of tools to assist you in creating an effective list of keywords at WordTracker Keywords.

An image Alt tag follows your graphic address or url in your HTML code. These words will be displayed in place of your graphics through an older browser or when your visitors have their graphics turned off. To fully optimize your graphics, insert a readable keyword phrase within the Alt tags of your graphics.


<IMG SRC=”mainlogo.gif” WIDTH=”300″ HEIGHT=”60″ ALT=”dog grooming tips” BORDER=”0″>


Your Title should contain your most important keyword phrase.

Place your “most” important keyword phrase first. Not just your most important phrase, but the keyword phrase that you think people will use when they do a search.

Instead of capitalizing the first letter, type it in lowercase, as most people type in all lowercase letters when searching. This will assist you in ranking higher in the Search Engines for your targeted audience.

Effective Title tags include only relevant keyword or keyword phrases. Avoid non-indexing filler words, such as a, an, the, welcome and home page.


Heading tags are used to separate topics and range from <H1> being very large and bold to <H6> which is very small and bold.

Your page heading should contain your most important keyword phrase to assist you in ranking higher in the Search Engines. Not all Search Engines place relevance on heading tags. However, many do and it is well worth the effort.


Optimizing your text is another important step in ranking higher in the Search Engines. Your webpage should contain plenty of text and should contain each of your keywords and keyword phrases used in different variations. If all of your keywords and keyword phrases you’ve listed within your META tags aren’t found within your text, the Search Engines will simply ignore them.

Your keywords and keyword phrases should appear within your text at least three times, but not more than seven.


If you’d like to set up your webpage using tables, try to place your Heading text above your Table code. If this isn’t possible, make sure you include your keyword phrases within your top left Table cell to assist you in ranking higher in the Search Engines.

Basic Search Optimization Engine Guidelines

Each Search Engine is different and has different guidelines in regard to how they rank a webpage. In addition, their guidelines change very frequently and it is literally impossible to keep up with them. Your best option is to optimize your website to the best of your ability, submit your pages to the Search Engines and forget it. (Resubmit your main pages any time you make any significant changes.) Your time can be better spent using other marketing techniques other than fighting the Search Engine wars.

Here are some basic guidelines to assist you in optimizing your pages:


Your Title should have a word count of between five and six with a keyword frequency of one and a keyword prominence of at least 60%.

A Keyword that appears at the beginning of a specific area will have a prominence rating of 100%.

A Keyword that appears in the middle of a specific area will have a prominence rating of 50%.

A Keyword that appears at the end of a specified area will have a prominence rating of 0%.

Keyword prominence plays a critical role in determining your site’s ranking, not only in the Search Engines, but also in prominent directories such as Yahoo.


Your Alt tags should contain a word count of about one to thirty five and have a keyword frequency of one to two.


Your hyperlinks should contain a keyword frequency of between one and eight.

Body Text

Your body text should contain a keyword frequency of between one and six, a word count between three and four hundred and a keyword prominence of about 50%.

Your webpage should contain a total frequency of between five and twenty.

Take your time and optimize each of your webpages to the best of your ability. When you’re satisfied with your pages, manually submit them to the major Search Engines and directories.

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